I was recently asked to write a guest blog for VetSuccess on the benefits of Facebook business pages. These veterinary data experts were curious about how Facebook can be leveraged as the ultimate marketing tool (and tips on how to actually do it).
While I wrote this blog with pet owners and veterinary industry professionals in mind, this guide to Facebook marketing is important for any business owner.
How to start Facebook business pages
With so many digital spaces out there, I don’t blame business owners for asking themselves “Do I really need a Facebook business page?” The short answer is yes.
Setting up a business page is an easy way to increase your brand awareness, communicate your services or products and connect with customers and other professionals in your community. However, setting up a page with no intention of putting energy into it is a mistake. Clicking on a page with no recent posts, out-dated information and slow response times is a huge turn off for any prospective customer.
Optimize your page
If you’re ready to make the commitment, the first step is to optimize your page. This includes your current business hours, address and contact information, and a short but sweet About section.
To make the most out of Facebook as a marketing tool you’ll need to post fresh content consistently. I haven’t met a business owner who has the time to live post multiple times a week, so invest in a social media scheduler like CoSchedule so you can create and plan your posts ahead of time.
If you’re not quite sure what to post, think about what you want to read when you land on a Facebook business page. Your content should be specific to your target audience and establish a connection with them.
Engage, engage, engage!
Once your page is filled with updated content, the next step is an engagement strategy. First, you want your Facebook page to be a reflection of your business so it’s important to have someone regularly respond to comments and direct messages. If you’re not sure how to engage from your business page, click here for some tips. Second, the Facebook algorithm (like any other) loves engagement. The more active people are with your posts, the more Facebook will share them out to other people.
We’re big fans of simple engagement strategies. Share post links with your friends and family, tag people in the comments who you think will enjoy the content, and share posts to your personal page, too! If you want to dive deep into using Facebook for lead generation, try asking your customers to leave Facebook reviews or run some ads to increase awareness in your local community.
Want to up your Facebook game?
If the idea of a strong Facebook presence (and even stronger customer connections) makes you excited, get in touch with us to see how we can help you get started! Email hello@sambawebstudio.website and let’s chat.
About Fesyk Marketing
We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!
Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.
One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.
Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.