Choosing the right type(s) of content for your business
Tell me that you don’t sit up in your chair when you come across an excellent piece of content as you click through Google’s pages and scroll through your social media feed. I know I do!
We know that content creation is a marketing tactic with proven results. We also know that it’s a marketing tactic that business owners find incredibly fulfilling … if they pick the content that’s right for them. Every business owner wants to share their expertise with the world in hopes that they will reach the right people and turn them into loyal customers. Service-based or product-based, there’s a type of content out there that will connect with your audience and keep them coming back for more.
So, how do you actually pick the right type(s) of content for your business? (And yes, there can be multiple).
Set your goals
First, set a goal for yourself. What do you want to accomplish with your content? You can bring people to your website, increase your following on social media, generate leads or become known as an expert in your field. Your overall goal will outline the path you need to take to get there.
Find your medium
Next you want to find a medium that you’re comfortable communicating on. Do you love to talk to people through audio or on video? Maybe connecting with others through writing is more your thing.
It’s easy to overthink this step and try to push yourself into a box that just doesn’t fit. Think about how you want your audience to see you. Authenticity is key here, as is trial and error. The most important thing is to get started on your content creation journey. You’ll definitely pivot and change your course as you move forward and learn more about what your audience wants, and what feels comfortable for you to create.
Break down your content ideas
Once you’ve found the medium that gets you excited, it’s time to break down the different types of content you can create. Here are some ideas.
Audio Content Ideas
- Podcast
- Radio
- Interview
- Clubhouse hosting
Written Content Ideas
- Blog
- Newsletter
- Email campaign
- E-Book
- White papers
- Downloadable guides
Video Content Ideas
- Interview
- 1 hour show segment
- 2 minute educational moment
- Social media stories
- Facebook and Instagram Live
- YouTube live streams or published videos
- Twitch Streaming
Image Content Ideas
- Unsplash
Do you need a budget for your content?
When it comes to content creation, it’s okay to start with no budget and grow based on your needs and goals. Remember, you’re going to pivot in this journey so don’t pull your hair out over your budget.
Look at successful content creators like Vanessa Lau and Heather Robertson. The best of the best have humble beginnings.
Know where you want to go, just don’t know how to get there?
We hear you. Sometimes finding the right content is the easy part. Creating it is a different story. We can help you with that. Send us an email at hello@sambawebstudio.website and we’d love to help you connect with your customers through stellar content.
About Fesyk Marketing
We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!
Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.
One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.
Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.