I recently learned that kids these days are calling each other out for being “performative” on social media, and that somehow posting about the good things you’re doing nullifies the effort and authenticity of the activity.
When I learned this, I laughed out loud.
Because kids: unless your content is private, you are literally performing. You’re choosing what to share, and pressing publish. Even if the performance is ‘woman in yoga pants with a cute dog shares a thought’ you’re aware someone might see it. And what’s wrong with that?
Showing up and sharing your knowledge, your Self, your gifts is a wonderful way to make the world a better place and whether that’s through social media posts or some other way, I want more of it. Even in this chaotic world…
Is Authenticity Trending on Social Media?
We are in a state of course correcting.
The truth suddenly became hard to find, and now, authenticity is trending. People are craving real life connection, information and opinions from people they can trust. As a real person who is just starting to create content and share my message, I’m kind of excited to be able to practice showing up authentically, as my messy self and talk about the things that are important to me.
There is a part of me that worries this isn’t true. That the algorithm is going to keep favouring beautiful people sharing their beautiful false narratives, along with the generic AI content that all looks the same BUT I’m delighted that this conversation is happening and I’m doing my best to lean in and show up as myself.
So – how do you show up online when you don’t want to perform? Well, the answer is simple, but not easy: you just start.
I love this quote by Rumi: “When you start to walk along the way, the way appears.”
Take the leap of faith. Quiet the noise in your head, listen to the still small voice inside of you and go for it.
Or maybe you need a little more fuel to start your fire.
Either way, I want to reframe a few social media “rules” that might be holding you back from getting started.
Debunking Social Media Myths That Hold Us Back
Myth #1: You Must Post Every Day
Reality: Start where you are. Consider your objectives and post when you can. Consistency over time will bring you success.
Myth #2: You Must Repurpose Everything
Reality: Repurpose your content onto other platforms when it saves you time and aligns with your big goals.
Myth #3: You Must Post on Instagram
Reality: Unless you are specifically targeting Instagram users, if you prefer another social media platform then you should create content specific to that platform. Yes, Instagram is the most popular, but that doesn’t mean your target audience isn’t in other places as well.
Myth #4: Your Message Should Cast a Wide Net
Reality: A focused message creates clarity and connects with the right people.
The next time you create content, try pretending you’re talking to one specific person. Not in a “HEY YOU” way, but in a way where your examples, language, and advice are sharp and specific.
You’re not leaving anyone out, but your message makes it easier for the right audience to lean in and trust you.
Myth #5: You Must Jump on Trending Content
Reality: Be your authentic self. Stretch your comfort zone a little at a time. Building a personal brand is not a race or a competition.
It’s not always easy to show up online and talk about things you’re passionate about. Learning how to quiet the brain clutter and judgement (both internal and external) is part of the process, but know that you can do it!
Having trouble getting started on your personal brand, and crave some structure and accountability? Check out Momentum Collective. It’s a free community that meets every Monday at 12pm Eastern on Zoom. Together we create collective momentum and move forward on big goals. Bring a project that needs your creativity and focus. A social media post, a resume, a video, a book outline, a talk, a strategy, a workshop plan, a pitch. If it helps you show up more clearly, it belongs here.
I host a personal branding accountability group called Momentum Collective every Monday. If you’re interested you can learn more HERE or sign up HERE (it’s free)!
If you need help finding your message and creating a personal brand, consider signing up for my accountability group on Mondays or trying out a clarity coaching session to help you move through this stage with calm, confident ease.