Do you ever go to share your wins, type out a post about something you’re proud of, and then, just before you hit publish, feel a knot in your stomach or a giant wave of panic and immediately delete it?
Same.
That feeling isn’t proof you shouldn’t share it or that your win doesn’t matter. That feeling is usually:
- fear of being judged
- old stories about “bragging”
- worry that people will roll their eyes or leave
But sharing good news doesn’t automatically turn you into “that person” online. Let’s talk about what’s actually going on.
Why Sharing Wins Feels So Risky
A lot of us were taught not to take up too much space. Then we open our feeds and see the opposite: big, performative posts and a lot of generic, copy-paste content that sounds like it was written by ChatGPT.
You don’t want to sound like that, so you over-explain yourself, downplay your achievement, or stay quiet altogether.
Even when something genuinely good happens, your internal monologue kicks in: “Who do you think you are?”, “Other people have done way more”, “This is probably obvious to everyone anyway”. And just like that, the post never sees the light of day.
You’re not alone in feeling like this, check out my own journey with it and why I am here to help.
Why Your Good News Belongs in the Feed
Seeing good news is what attracted many of us to social media in the first place. It is inspiring and gives people proof that what they want is possible and offers language they can borrow for their own journey. Good news posts also let the people who care about you know what’s going on in your life.
We are not overwhelmed with too much genuine good news from thoughtful people. If anything, we don’t see enough of it.
Self-Promotion Vs. Sharing Your Wins
Most people don’t want to be “Look at me!” people online. Fair. Here’s the difference:
- Self-promotion says: “Look how impressive I am.”
- Sharing a win says: “Here’s something I’m proud of”
How to Share Your Wins Without Feeling Gross About it
If writing about your own wins makes you freeze, it helps to have a simple way in.
Think of it as: Here’s what happened → here’s why it matters to me → here’s what I’m taking from it.
Here are a few ways you could start those “I’m proud of this” posts.
-
The “I’m actually proud of myself” Post
“I’m really proud of this: [share the win].
A year ago, I never would’ve tried this because [quick context].”
-
The “this took a lot” Post
“This didn’t happen overnight.
After [time/effort/trial and error], I finally [share the win]
I’m glad I didn’t give up on it.”
-
The “here’s what I learned” Post
“Today I [share the win].
The thing that surprised me most was [what you noticed/learned].
If you’re in the middle of [similar situation], I hope this is a little bit of proof that [encouragement].”
-
The “this might look small, but” Post
“This might look small from the outside, but it’s big for me: [share the win].
I’ve been inching toward this for [timeframe], and I’m finally letting myself celebrate it.”
You can mix and match pieces of these, but the idea is the same: You’re giving people a bit of backstory and meaning, and a little more of YOU, which is what they want to see.
A Quick Gut-Check Before You Share Your Wins
If you’re still hovering over the delete button, try this:
- Does this reflect something I genuinely care about?
- If a friend shared this exact post, would I be happy for them?
- Am I being honest?
- Am I sharing this to connect, not to convince anyone of my worth?
If the answer is mostly yes, your post isn’t the problem. Your self-doubt is just being loud.
If You’re Still Unsure… That’s Where I Come In
Your voice matters.
You don’t have to water down your message to be likable or “humble.” You’re allowed to take up space.
I help leaders shape their ideas into messages that feel aligned, useful, and quietly powerful without the performance, posturing, or pressure.
Because when you’re not second-guessing every post, you can start actually connecting with the right people, for the right reasons.
If you’re tired of wondering “is this too much?” or “am I allowed to say this?”, I’m here to help. Book a clarity coaching session to get clear on your content.