Oh, social media! You’re not a digital marketer unless growing your reach and engagement made you want to pull your hair out once or twice – am I right?
There are a ton of marketing tools out there that business owners cling to in hopes one of them will be the missing puzzle piece to their social media strategy. When really, that missing piece has been in front of you all along – you’ve just never had anyone tell you that it actually works.
The Best Way to Increase Your Social Media Reach and Engagement
When you think of ways to increase your engagement you’re probably hyper-focused on things like content creation, copywriting, and analytics. You’re thinking “What are the best, quickest, and easiest ways to increase reach and engagement?” Every year organic reach continuously decreases, making your job that much harder.
Well, we’ve got news for you.
At Fesyk Marketing we’re not shy about how much we love relationship marketing. Would you believe us if we told you that our number one strategy when it comes to building a strong social media presence for our clients is connecting with other businesses online?
Hear us out.
In order for us to create strong marketing plans for our clients, our number one priority in everything we do is building relationships – and that includes on social media. We know that the goal is to get eyes on the page, encourage people to engage with the posts, and increase our clients’ following. But how? By connecting with other businesses! This is an easy, yet impactful way to create an online community.
Engagement is a Two-Way Street
Simply put, you can boost your page’s engagement by engaging with others. Building these relationships online will not only increase the visibility of your own page, but also set the stage for future opportunities like partnership marketing, outreach, and list building.
Search for businesses that post content you enjoy, and even better, that you think will engage with you in return, and help grow your business. Be active on social platforms you know your audience is also using. Leave comments, or share posts from other businesses to your own page.
(Not familiar with engaging from your business Facebook account? Watch this video to learn how!)
Don’t be afraid to actually reach out to business owners and ask them to collaborate, or agree to engage with each other’s posts on a weekly basis.
When you build strong relationships, there are so many ways for YOU to win. Wondering how you can use relationship marketing to grow your business? We’d love to help you out. Reach out to us and let’s connect!
About Fesyk Marketing
We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!
Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.
One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.
Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.