Choosing a target audience
When you’re a new business owner you’re busy being pulled in a hundred different directions, just trying to find success where you can. Wouldn’t it be nice if you knew that your marketing efforts were on the road to success? Choosing a target audience is the first step to get there.
It’s so important for small business owners to know who their target audience is. Yes, we hear this all the time but in reality, it’s a really hard thing to narrow down.
If you’re just getting started with your business you may not have an official marketing budget, or even a marketing plan for that matter. You might be trying to find time every week to share posts on social media so you can stay connected with your community and promote your product or service. You might be attending networking meetings to connect with other business partners and increase referrals. You might even have a blog or email newsletter that you use to share your message.
If you have any of these, you’re off to a great start! But imagine doing it with a focus on a very specific group of people: the people who are most likely to buy your products or services.
These people are your target audience. When you market specifically to them, you’ll save time and money.
We know it’s hard to stop talking to everyone and to pick a specific group of people to target, but Nike said it best: Just Do It!
What to look for in a target audience
If you have absolutely no idea where to start, think of just one person who you know wants to buy your product or service. If that person is you, write an email to yourself! And then, market everything else with yourself in mind.
If you like your current customer base (and you know that they like you, too) dive deeper into this group. Look at who they are. What do they value? What are their qualities? Where do they work, what do they do in their spare time and where do they search for information? Once you identify this demographic, you can make better decisions on how to reach out to them.
Now here’s the thing. You can have as many target audiences as you want, but you need to identify them. You need to have resources for each group. And, you need to focus on one group at a time.
Focus on your target audience until you exhaust that group. If it’s working, great. If not, move onto another audience. Speaking to one target audience is what’s going to make your marketing successful. When you start to see results and you know you’ve found the right people, then you can start to niche down. For tips on how to niche down (and Tim Ferriss’ secret to speaking to your target audience) click here.
Make your marketing a priority
Successful marketing starts with a clear plan and a measurable goal. If you feel lost in your marketing and you’re overwhelmed with all of the directions, we can help you iron out the details so you can focus on what you do best: share your expertise with the world. Get in touch with us at hello@sambawebstudio.website and we’ll help you get started.
P.S. Stay tuned for a blog on market research and how to use data to find your audience!
About Fesyk Marketing
We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!
Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.
One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.
Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.