Step 1: Start spilling the tea… slowly!

Building the anticipation is just half the fun of getting people excited about your event. You might ask yourself, how in the world do I do that? Well, I’m glad you asked! Get people buzzing by revealing- or as I like to say, ‘spilling the tea’ on special event guests, performers, chefs, signature cocktails, cute dogs… the options are endless! Start by planning these posts out well in advance or as soon as you confirm all the event goodies! You will want to get in the habit of spilling a bit of tea every week prior to the event. This will result in getting people talking and selling more tickets! 

Step 2: Early birds get the worm!

In the case of events, early birds always get the worm. I can’t stress enough how important it is to regularly post about early bird deals. Why? Because it builds urgency. You want people to feel a little rushed so they can first, buy their tickets, and second, convince their friends to buy tickets- because who doesn’t like going out with their friends? You need to be active on your account daily to inform prospective attendees about when the deals are happening and when they’re going to end- I personally LOVE the countdown feature for this on Instagram stories. 

Step 3: Feed the FOMO (fear of missing out)

Maybe it isn’t your first time running your event. Maybe you had people who were on the fence about attending your last event and now they are still unsure. Feed that feeling with sharing some event throwbacks to your grid. Is your event brand new? Maybe start with a little contest for tickets or offer discount codes to new followers to your page. Give attendees a chance because we all know that we only get so many chances. You really want to make them regret not coming- as sassy as that sounds! 

Step 4: #Hashtag it up!

You will need to create your own custom event hashtag (or a couple) to really pin yourself to the digital map. You will want everyone and their mother sharing that hashtag to their personal pages to get you that organic growth that we all need and love. 

Step 5: Document the day!

Not only should you be sharing everything above on your Instagram story but you should be posting to your story as the event is happening! This goes hand-in-hand with that FOMO stuff. You want to showcase what’s happening behind the scene and maybe make some people a tiny bit jealous in the process. To make live story posting successful, dedicate this role to someone who will live document the set up, opening, live entertainment, speeches, and anything and everything under the sun at your event. Have detailed notes prepared for that person so that nothing gets missed! Pro tip to find yourself a Gen Z for this role because a few TikTok dances never hurt anyone. 

Looking for inspiration? We’ve got you. Check out our starter event social media checklist: Event Social Media Checklist

Well, here we have it. I hope that these 5 Instagram tips to make your next event a success will bring a big boost to your big event. Remember that if you have any questions about marketing and social media to reach out to us here at Fesyk Marketing to get more advice on how to build your brand and create your community!

The post 5 Instagram Tips To Make Your Next Event A Success appeared first on Fesyk Marketing.

Yep, I’m talking about Instagram Reels! 

What are Instagram Reels?

If you’ve ever fallen into the black hole of scrolling through TikTok for hours, Instagram Reels will make you feel right at home. Instagram Reels are short videos, 60 seconds or less, often set to a song or a sound created by other users. 

You may be familiar with Instagram’s other tools like Stories, IGTV, and your Feed posts. What sets Reels apart is that they allow users to stitch together multiple video clips into one content piece within the app. Plus, you can use effects like filters, music and other sounds, or changing the video speed. Before Reels, the only way to create such a video would be with a tool like iMovie (which takes a fair bit of video-editing knowledge).  

Unlike Stories that disappear after 24 hours, Reels live forever in the Reels tab of your profile. And while IGTV is ideal for long-form video or an episodic series, Reels are limited to a maximum of 60 seconds.

What makes Instagram Reels so great?

What really pushes Reels over and above other existing tools, is that your content is promoted to users across the entire platform through the Explore Feed, instead of just to your followers or to people following the hashtags you used. Rumour has it that Instagram’s algorithm gives priority to creators who use Reels as an incentive to get more people creating with the tool. I’ve heard anecdotes from my social media marketing colleagues reporting more than 200% increases in their analytics after incorporating Reels into their strategy. That’s huge!

Despite TikTok’s popularity, Instagram still has nearly twice as many users as TikTok. Now that many users repost TikToks to Instagram Reels, Instagram users are more likely to stay and scroll through Reels, rather than going to a different app. That means more opportunities for users to stumble across your content and decide to engage, follow, or buy from you. 

Another benefit of Reels is that the time investment for the user is low, so it’s more likely that they will stick around to watch your full 15-60 second clip than they might be if your video was 5 minutes or more. Attention spans are getting shorter, and if you can grab your audience in the first few seconds of your Reel, they’re more likely to watch the full video, and check out the rest of your content while they’re at it.

Finally, one of the best things about Reels is that they are low-risk. Users aren’t looking for totally polished, high production quality videos on Reels. The more authentic your video, the better it will perform, so have fun and lean into it.

Are reels right for your business?

As always, before you jump into a new tool, the first question you should ask yourself is: is the audience I’m trying to reach using this platform? (If you’re not sure, check out this blog post about deciding which platforms you should be using for your business!)

If your business is geared toward a younger Gen Z audience, you may be better off taking the leap into TikTok, where the largest percentage of users is between ages 10-19 (25%) and nearly half are under 30. But if you’re marketing towards Millennials, you may have better luck on Instagram where the demographic trends slightly older (62% of users are aged 18-34). 

Another thing to consider when it comes to creating Reels is how comfortable you are with the Instagram platform, and video editing in general. While the method of creating a new Reel can be pretty intuitive once you get into it, there is a bit of a learning curve. It’s not uncommon to end up spending upwards of an hour tweaking and fine-tuning, all for a 15-second video. If you’re not familiar with the app, spend some time playing around, testing the tools and figuring out how it works before you dive into a strategy of posting multiple Reels per month.

Okay … I’m ready! How do I use Instagram Reels?

The technical steps to making a Reel are pretty straightforward — check out this blog from Later for a step-by-step explanation.

Now, the concept and planning of a good Reel is where it takes a bit of finesse.

First, think of the overall goal of your Reel. Are you hoping to showcase a product? Share your expertise through advice? Show off your personality by jumping on a current trend? Deciding what you want your Reel to accomplish is step one.

If you’re feeling stuck, scroll through the Reels tab on Instagram and look for inspiration. This is a channel where putting your own personal twist onto an existing video style or topic is not only acceptable, but encouraged. Take note of the Reels that draw you in, that make you want to watch the whole way through, that make you feel entertained or interested. Then, think of how you could do something similar, but tailored to your business and your audience.

(Looking for some insider tips? Check out this post from Instagram where they share do’s and don’ts for creating Reels that will do well in the algorithm.)

Next, you want to get an idea of what shots your Reel will include. Trust me on this one — you want to have a storyboard or outline of the video BEFORE you start to film. Jot down some short, point-form notes of what shots you want to take.

Then, film! You can film your Reel directly in the app, or film clips using your phone’s camera and stitch them together in Instagram after the fact. Be sure to film with your phone vertical (portrait mode), and in a well-lit area so the video looks good.

When you have all your video pieces, you can use the Reels editor to tweak or trim the clips, add sound, stickers, text, and effects until you’re happy with the final video. One thing to consider is if you are using any voice-over or if you are talking during the video, adding captions to the Reel is a great way to increase the accessibility of your video, and make users browsing without sound on more likely to stay and watch. 

Then… it’s time to hit post! Pro tip: be sure to share the Reel to your stories to boost it’s reach even more.

Have fun with it!

Instagram Reels may feel daunting at first, but once you dip your toes in, you’ll love this new way of connecting with your audience. If you’re feeling nervous to take the plunge, get in touch with us and we can help! 

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post Everything you need to know about how to use Instagram Reels appeared first on Fesyk Marketing.

While I wrote this blog with pet owners and veterinary industry professionals in mind, this guide to Facebook marketing is important for any business owner. 

How to start Facebook business pages

With so many digital spaces out there, I don’t blame business owners for asking themselves “Do I really need a Facebook business page?” The short answer is yes. 

Setting up a business page is an easy way to increase your brand awareness, communicate your services or products and connect with customers and other professionals in your community. However, setting up a page with no intention of putting energy into it is a mistake. Clicking on a page with no recent posts, out-dated information and slow response times is a huge turn off for any prospective customer. 

Optimize your page

If you’re ready to make the commitment, the first step is to optimize your page. This includes your current business hours, address and contact information, and a short but sweet About section. 

To make the most out of Facebook as a marketing tool you’ll need to post fresh content consistently. I haven’t met a business owner who has the time to live post multiple times a week, so invest in a social media scheduler like CoSchedule so you can create and plan your posts ahead of time.

If you’re not quite sure what to post, think about what you want to read when you land on a Facebook business page. Your content should be specific to your target audience and establish a connection with them. 

Engage, engage, engage!

Once your page is filled with updated content, the next step is an engagement strategy. First, you want your Facebook page to be a reflection of your business so it’s important to have someone regularly respond to comments and direct messages. If you’re not sure how to engage from your business page, click here for some tips. Second, the Facebook algorithm (like any other) loves engagement. The more active people are with your posts, the more Facebook will share them out to other people. 

We’re big fans of simple engagement strategies. Share post links with your friends and family, tag people in the comments who you think will enjoy the content, and share posts to your personal page, too! If you want to dive deep into using Facebook for lead generation, try asking your customers to leave Facebook reviews or run some ads to increase awareness in your local community. 

Want to up your Facebook game?

If the idea of a strong Facebook presence (and even stronger customer connections) makes you excited, get in touch with us to see how we can help you get started! Email hello@sambawebstudio.website and let’s chat. 

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How to use Facebook business pages for successful marketing appeared first on Fesyk Marketing.

This video gives you a step-by-step demo on how to turn your instant replies on so you can start building stronger relationships online.

How to turn on instant replies in Facebook messenger

1. Head to your business Facebook page and click on “Inbox” in the left hand navigation.
2. Click on “Automated Response” in the left hand navigation.
3. Here you’ll see a number of options that give you different types of functionality. To start off, turn your “Instant Reply” button to “On”.
4. Click “Edit Message” and personalize your reply so it’s custom to your audience. We suggest including your hours of operation, your normal schedule for checking Facebook messages, a timeframe for when they can expect a reply, and (most importantly) an alternative way they can contact you if it’s urgent.
5. Don’t forget to hit “Save”!

Once you’ve turned your instant replies on you can scroll through all the functionality options to customize your messages.

Remember, making a strong connection is the most important thing here. So if you are using Facebook messenger (even if you have set up instant reply) be sure to check your messages regularly.

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How to turn on instant replies on Facebook messenger appeared first on Fesyk Marketing.

Tell me that you don’t sit up in your chair when you come across an excellent piece of content as you click through Google’s pages and scroll through your social media feed. I know I do! 

We know that content creation is a marketing tactic with proven results. We also know that it’s a marketing tactic that business owners find incredibly fulfilling … if they pick the content that’s right for them. Every business owner wants to share their expertise with the world in hopes that they will reach the right people and turn them into loyal customers. Service-based or product-based, there’s a type of content out there that will connect with your audience and keep them coming back for more. 

So, how do you actually pick the right type(s) of content for your business? (And yes, there can be multiple). 

Set your goals

First, set a goal for yourself. What do you want to accomplish with your content? You can bring people to your website, increase your following on social media, generate leads or become known as an expert in your field. Your overall goal will outline the path you need to take to get there. 

Find your medium

Next you want to find a medium that you’re comfortable communicating on. Do you love to talk to people through audio or on video? Maybe connecting with others through writing is more your thing.

It’s easy to overthink this step and try to push yourself into a box that just doesn’t fit. Think about how you want your audience to see you. Authenticity is key here, as is trial and error. The most important thing is to get started on your content creation journey. You’ll definitely pivot and change your course as you move forward and learn more about what your audience wants, and what feels comfortable for you to create.

Break down your content ideas

Once you’ve found the medium that gets you excited, it’s time to break down the different types of content you can create. Here are some ideas. 

Audio Content Ideas

• Podcast
• Radio
• Interview
• Clubhouse hosting

Written Content Ideas

• Blog
• Newsletter
• Email campaign
• Twitter
• E-Book
• White papers
• Downloadable guides

Video Content Ideas

• Interview
• 1 hour show segment
• 2 minute educational moment
• Social media stories
• Facebook and Instagram Live
• YouTube live streams or published videos
• Twitch Streaming

Image Content Ideas

• Pinterest
• Instagram
• Unsplash

Do you need a budget for your content?

When it comes to content creation, it’s okay to start with no budget and grow based on your needs and goals. Remember, you’re going to pivot in this journey so don’t pull your hair out over your budget. 

Look at successful content creators like Vanessa Lau and Heather Robertson. The best of the best have humble beginnings. 

Know where you want to go, just don’t know how to get there?

We hear you. Sometimes finding the right content is the easy part. Creating it is a different story. We can help you with that. Send us an email at hello@sambawebstudio.website and we’d love to help you connect with your customers through stellar content. 

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How to choose the right type(s) of content for your business appeared first on Fesyk Marketing.

This year we’ve been working with our clients to strengthen relationships with their customers and move through the hurdles of a pandemic … not much opportunity for establishing real life connections, right? WRONG! 

Live streams seem to be the answer for many business owners these days, and we’ve seen major success with YouTube Live streams. 

YouTube Live starter checklist

If you’ve gone live on other platforms before, you might be familiar with some of the steps to get started. We found that YouTube is a bit more complicated right off the bat, but once you get started, you’re smooth sailing. 

Here are some need-to-knows before going live on YouTube:

1. You’ll need a Gmail account to create a YouTube channel, and likewise, your viewers will need a Gmail account to log into if they want to comment in the chat or like your video.
2. You will need to enable your channel 24 hours before you want to go live. This is an important one! Don’t make the mistake of promoting a live stream before you’ve actually enabled your account.
3. To go live on a mobile device, you need at least 1,000 subscribers. Bummer, we know. If you’re building a community on YouTube you’ll have to start your live stream debut on a desktop – but hopefully not for long! 

Why YouTube Live is a great relationship marketing tool

Unlike other live streaming platforms, YouTube allows you to go live in a few different ways. You can go solo and simply use your webcam to connect with your viewers, you can broadcast a Zoom meeting to do live interviews, or you can connect to a streaming service to make the quality top-notch. 

We love this! Why? Because no matter how tech-savvy you are, you have an opportunity to connect with your audience. Want to make your stream high-end? Invest in some software to bring in multiple screens, audio, and graphics. Looking for something more low-tech? There’s nothing wrong with a simple live stream where you speak directly to the camera! 

If you plan to go live solo, you can pre-schedule your live stream, optimize it, and share the link with your followers. We know, amazing. Promoting live shows can be tricky, but this way you can give them a link that goes straight to a scheduled video, and gives them the option to set a reminder, significantly increasing the likelihood that they’ll remember to tune in. This user-friendly feature might make YouTube one of the best platforms to start a weekly show! 

What we don’t love about YouTube Live

We know you’re probably wondering “Can I invite guests on a YouTube Live?” You certainly can. However, it’s not like Instagram where you can invite multiple guests directly on the platform. With YouTube, you have to broadcast a meeting from another platform. While this knocks off a star on our rating, it’s not difficult to do. 

We found that the easiest way to have guests on YouTube Live was to broadcast a Zoom meeting. There are a few steps involved with enabling your Zoom account for YouTube Live streaming, and you can find them here. Keep in mind that if you’re broadcasting from another platform, in order to schedule the live stream ahead time you’ll need to use a custom live streaming service. You can find all the instructions for this here. 

Don’t miss opportunities to build relationships online

We know how difficult it can be to find the right way to connect with your audience. But when you find that sweet spot, and you foster relationships with your customers over time, everything else will fall into place. 

If you need help finding your way to your customers, send us an email at hello@sambawebstudio.website. We’d love to help you out!

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How to connect with your audience on YouTube Live appeared first on Fesyk Marketing.

Sometimes it’s just the strategy we use when we first join a platform. With Twitter, I had done what most people do when joining a new platform: first connect with friends and acquaintances, and second follow several big accounts Twitter suggested “writing” for one of my interests. It was only after some time on the platform, intentionally deciding to unfollow accounts that didn’t add value to my experience, and deliberately seeking out and following accounts on more niche topics, that I began to get sucked into Twitter. I could see what Twitter offered: a way to connect with fresh, timely views of interesting people you might never meet in real life. 

This is when I realized how important it is to curate your social media feed. When you curate who you follow on a platform, it can completely change your experience. By only following the most popular accounts, you might miss the unique insights of smaller accounts that more directly connect with your interests. By only following friends and acquaintances, you might find yourself with little content in your feed, unless some of your acquaintances are regular posters. And each social media platform optimizes a totally different experience! Someone who is an interesting reality TV personality, for example, might not be interesting in the same way on Twitter – not everyone’s personality translates to 140 characters! 

If you find yourself unable to see what the hype is about Facebook, Twitter, Instagram, YouTube or Clubhouse, here are some tips. 

Tips on how to curate your social media feed

Find your niche

“Find your niche” is a common phrase for people building their audiences on social media – but it’s also a good phrase for those of us who are audiences as well! A “niche” is a smaller, more specific interest that perhaps less people overall are interested in, but the people who are interested in it are extremely passionate about it. You might not get a lot of value out of someone creating generic content about “books,” for example, but you may find a lot of value in someone crafting short book reviews of pulp novels from the 1930s, if that’s your thing. 

If you see someone consistently commenting with interesting insights on a type of content that you love, check out their profile and see if they also create similar content. They might not be a massive account with a familiar name, but they might just create the kind of content that makes your experience more enjoyable. 

Experiment

There’s more than one way to experience a specific platform. For example, I wasn’t always sure what people did on Instagram, because it didn’t seem to take long to scroll through my feed. Then a friend told me that she spends the majority of time on Instagram exploring the Instagram Stories, which was an area I hadn’t explored much myself. If you don’t see the appeal of a wildly popular platform, feel free to ask your friends what they actually do on that platform – maybe there are different ways of using it that you hadn’t thought of yourself! 

Remove the clutter

Don’t be afraid to unfollow! If a profile clutters up your feed with the same type of posts over and over, or if a profile is constantly self-promotional, then it will greatly improve your experience to remove it. For example, I used to follow several “free book” accounts until I realized I never did take advantage of any of the free books they were offering. 

And remember – you don’t have to feel bad about unfollowing. It just means their content wasn’t for you, it’s not a judgment on them that their content has no value for anyone.

Don’t hesitate to use all the tools a platform offers

If it’s a more personal connection, we can sometimes feel bad about unfollowing an account. It can feel like severing our relationship with that person. Some platforms offer ways to reduce the number of posts from an account you see in your feed without cutting off your connection entirely. For example, on Facebook you can “hide” posts, “snooze” pages, or stop receiving notifications from a specific page. Finding out what tools you have available to customize your feed, and take advantage of them! 

Patience is key, especially at first

Remember, every platform has its own learning curve. When you first create an account on a new platform, it’s a bit like walking into a party full of strangers. You have no idea who’s interesting and who’s not. If you cling to familiar topics and acquaintances, you might be missing a unique opportunity to meet a topic or a person you truly connect with. So take the time to explore a little bit! It may take a little time to find conversations that fit, but once you start to find them you’ll see more and more of them on that platform. 

These are some of the ways you can curate your feed to suit you for some of the major social media platforms we use every day. Hopefully you now feel confident to curate your own feed, and customize your experience! 

If you’re on the hunt for more tips that will help you navigate your social platforms, click here to read more of our blogs! 

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How to curate your social media feed appeared first on Fesyk Marketing.

How to network on LinkedIn

Here are the steps to engage with other businesses’ posts:

1. Go to your company’s main page.

2. In the “manage” box located on right right side of your page, you’ll see a list of hashtag options.

3. Click on the hashtag you want to explore. You will be taken to a newsfeed that is dedicated to posts with this hashtag.

4. Click the “comment” button on the post you wish to engage with. You will see your company’s profile picture rather than your own, indicating that you are commenting on behalf of your company.

Looking to do the same on your company’s Facebook page? Click here to read our blog on how to engage from your Facebook business account. 

To customize your company’s hashtag list, follow these steps: 

1. Go to the “manage” box on your company’s main page.

2. Click the pencil in the upper righthand corner.

3. Click “Hashtags” from the menu list.

4. Here, you can delete or add hashtags as you wish.

Use hashtags on LinkedIn to grow your business

If you’re not using hashtags on LinkedIn, you’re missing out on major growth opportunities! Hashtags help you find other accounts to connect with, and they also make it easier for people to find you.

Create your hashtag list based on your company’s interests and you’ll be pleasantly surprised with your updated newsfeed.

Happy networking!

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How to network on LinkedIn as your company appeared first on Fesyk Marketing.

Now, we’re no newbies when it comes to Instagram Live. We suggest this platform for several of our clients, and we’ve seen major success with weekly live shows like The Art of Renovation LIVE. An active presence on Instagram can help make your business soar. But we want to dive deeper into why Instagram Live could be the best place for you to connect with your audience (or why not).

What we love about Instagram Live

Facebook, YouTube, Twitch, Clubhouse … There are a ton of live stream platforms out there, but none quite like Instagram. Instagram Live has features that mimic real, in-person connection in so many different ways, taps into your existing Instagram audience, and is an easy way to create content that can live on your page long-term.

If you’re an Instagram user, you’ve likely tuned in to a Live stream at least once, but did you notice all the ways you can interact? You can send a message in the chat, read and respond to everyone else’s messages, ask a question, or request to join the live stream. 

When you’re hosting a live stream, you can pull up questions from your stories or stream, bring up photos from your camera roll, or invite multiple guests to join you for a group conversation. Plus, once the stream is done, you can save your live streams to your IGTV channel where your followers can catch up on the amazing content you’ve just created. 

Our wish list

While the multiple guest function is such a great bonus, it creates a bit of trouble for hosts who want to share images during their live. If you have a super visual brand and want to include images as part of your live stream, it might not be possible if you have more than one guest.

So, is Instagram Live a good tool for your business?

If you want to establish (virtual) face-to-face connections, and potentially create evergreen content, Instagram Live could be the perfect tool for you. If interviews and potential conversations with guests interest you, Instagram Live is the perfect place to have these types of conversations. Keep in mind that live streams tend to be longer (anywhere from fifteen minutes to an hour) and the number of viewers might not be high for the entire duration. And as we know, Instagram loves any content that keeps users on the platform for a long period of time, so the longer you keep them engaged, the more love the algorithm will show your content.

Maybe you enjoy more of a casual, 10-15 minute chat, and you’re not interested in sharing or repurposing the recording. Or, maybe you’re just not comfortable putting your face on the screen. A platform where you don’t have to worry about video or auto-saved recording might be better for you. Perfect example? Clubhouse! 

Stay tuned!

If you want to learn more about the best platforms to reach your audience, stay tuned for our coming experiments. 

Want to strengthen your relationship marketing? Get in touch with us. We’d love to help you!

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post How Instagram Live’s newest features can strengthen your marketing appeared first on Fesyk Marketing.

The further along we get in this pandemic, the more I find myself relying on online platforms – I mean, we’ve all got to be experts at Zoom by now right? But when there’s buzz around a new social platform, I get excited about the potential to use it to build relationships. (If you’re new here, our love for relationship marketing makes us constantly think about how we can utilize social platforms to create stronger connections between a business and its customers). 

So, introduce the Clubhouse app! 

The Clubhouse app has been around for about a year now, but like most social platforms it didn’t start to create a buzz until just recently. Naturally, my team and I tried it out for ourselves and we see huge potential. We couldn’t wait to share our thoughts with you on how to use Clubhouse to build relationships, market your business, and connect with the very people you look up on social media. 

What is Clubhouse?

Clubhouse is an invitation-only social networking app that allows users to listen and join in on audio conversations. It’s kind of like an interactive podcast or radio show, with thousands of radio-like rooms to tune into and participate in conversations with people from all over the world. Topics range from sports, tech, travel, wellness, creativity… nearly anything you can think of, there’s a Clubhouse room for it. 

What we love about Clubhouse

Our initial attraction to the app was the easy, yet organized method to connect with others. The platform is great for everyone. If you’re a business owner who wants to increase your brand awareness, if you’re a digital influencer and you want to grow your following, or even if you’re driving to work and have run out of good podcasts. You can choose to actively participate, or to be a ghost in the background and listen in.

Here are some of the features we totally loved during our test run

1) The app can run in the background on your iPhone, so it’s perfect for when you want to listen in while you multitask.

2) Each chat room is set up like a stage, where the moderator can invite guests to essentially “speak on stage” and once they’re done, they get moved back into the audience. You can even create private breakout rooms. Not only is this set-up great for casual conversations, you could also host team meetings!

3) The elimination of the chat or message function is brilliant. Hear us out on this one! No more being distracted by others’ questions, or having to constantly watch the chat box while running the show. Clubhouse is solely audio-chat, and let me tell you – it’s refreshing. We love this level of connection.

4) You have multiple notification options where you can choose the type of room you want to be notified about, how frequently you wish to receive notifications, and whether to pause them for a bit.

5) The invitation-only rule keeps the app from getting saturated too quickly.

Our Clubhouse wish list

With any new social media app, you’ll find there are things you wish were more user friendly. The one thing on our wish list is that the app be available for Android users. Currently Clubhouse is only available on iPhones, and this leaves all Android users out of the loop.

How to use Clubhouse for Relationship Marketing

Within the app you can be a moderator and a guest. If your ultimate goal is to host a Club where you control the chat room and drive the conversation, being a moderator is the perfect fit for you. If you’re looking for interesting conversations and maybe a new connection or two, the guest spot is where it’s at. Here are some tips for any of you Clubhouse beginners.

Tips on how to best use Clubhouse as a moderator

1) Use the functions to your advantage! As a moderator, you have the ability to remove guests, mute them, and send them back to the audience so your stage doesn’t get too crowded. This helps to establish meaningful connections without any background noise.

2) When your guests are speaking, click on their profile image and check out their information quickly. If they have their social accounts linked, check those out too! You can do this without interrupting the conversation, and you’ll be able to establish stronger connections with your guests by commenting on their profile details.

3) Have a call to action for your guests. Where can they go next to continue the conversation? Direct them to your website to sign up for your newsletter, or to check out your IGTV videos on Instagram. Show them that you have even more relevant, valuable content to discover. Your guests will look forward to connecting with you again!

4) In order to start a club you need to be active on the app. Engage with other people on the app, follow their accounts, and check out different conversations!

Tips on how to best use Clubhouse as a guest

1) If the app seems a bit intimidating at first, or you’re not sure where to start, keep your eye out for conversations with Clubhouse founders or follow a beginners Club.

2) Find conversations that interest you! Clubhouse founders recommend jumping between multiple rooms to find the right people. If you go into a room and you don’t love the conversation, feel free to click the “leave quietly” button.

3) If you get invited to speak while you’re in a room, it’s more than okay to decline or not answer at all. The moderator will move onto someone else, no harm no foul!

4) If you’re on the hunt to make active connections with people in an industry or community, don’t be afraid to hit that follow button or to raise your hand while in a room. There are a ton of opportunities here for collaboration.

Join the experience

Ready to join the Club? All you need is an invite. Ask around to your friends or colleagues, check out Reddit threads, or add yourself to the waitlist. Then, listen in, maybe start a room, and have fun! 

Need help creating your Clubhouse strategy? Get in touch with us!

About Fesyk Marketing

We’re a boutique agency that believes great relationships are the key to having a successful and sustainable business. And we see opportunities for connection and collaboration everywhere!

Our amazing team specializes in creating content and leveraging social media to help our clients strengthen relationships, increase referral rates and attract new business. As a vision based company we create bespoke marketing plans with the end goal in mind and then work right alongside you to make it happen.

One of our favourite mantras is, “If you can dream it, you can do it.” and have proven time and time again that authentic, meaningful content is the foundation for building a community of loyal customers.

Does this sound interesting to you? Send us an e-mail to connect and learn more about how relationship marketing can help your business.

The post Why Clubhouse is the perfect relationship marketing tool (and how to use it!) appeared first on Fesyk Marketing.