Get Clear on Your Message by Finding Your Through-Line
Do you ever try to explain what you do and end up rambling through a confusing version of something that only kind of describes it? Or maybe you start to talk about…
Blog
What Do You Actually Want to Be Known For? How to Find Your Personal Brand
You want to start creating content for yourself online. You’ve been thinking about it for a long time and have many ideas. And then someone asks you, “What do you…
Dóchas Psychological Services Case Study
In the fall of 2020, Dóchas Psychological Services approached Fesyk Marketing with a vision. They were a new business looking to make their mark, establish their brand, and foster a…
Contact Renovations & Custom Homes Case Study
Fesyk Marketing was approached by Contact Renovations & Custom Homes in the fall of 2019 to help them address several challenges they were facing. The company wanted to reduce the…
5 Instagram Tips To Make Your Next Event A Success
Don’t you just love events? The friends, the food, the entertainment and lasting memories? Well… participating is one thing and actually running the event is a whole other thing. You…
Making Your Customer Feel Important Can Be the Secret to Loyalty and Referrals—A How-To
This week I want to talk about the value of providing good vs. great customer service. I often say that when I go out to eat I need the food…
What Kind of Community Do You Want to Create?
Does the term target audience make you want to tune out? Then this blog is for you. What if, instead of thinking of jargon like target audience, you think of…
Taking the “Overwhelm” Out of Auditing Your Online Content
Last week we published a blog about a download we created to help you with your marketing audit. If you’re staring at your marketing right now with that feeling of…
How to Audit Your Own Marketing and Social Media + Free Audit Worksheet!
Hello everyone! My name is Dylan. I’m Fesyk Marketing’s Intern for the summer and want to announce something we’ve been working on to help local businesses. We are currently creating…
Understand Your Target Audience to Give Better Customer Service
When it comes to providing great customer service it helps to be a mind reader. Ha! Okay, maybe we aren’t all magicians but there is an easier way to anticipate…
Have Fun Identifying Your Target Audience!
If you’ve spent any time looking at marketing advice before, you’ve probably heard it—know your customer. Know your target audience and speak directly to them. I know it’s common advice,…
Mindset Hacks to Help You Set and Achieve Your Goals
When it comes to setting and achieving goals, mindset is everything. I’ve written a lot about tactics that are helpful when it comes to setting goals but at the end…
Vision and Action: Confronting the Fear of Making Goals Measurable
Once you know your big goal, it can be a lot of fun to dream about it—what it will be like to live in that beach house, what it will…
Catch the Inspiration from Our Goal-Setting Resources
“Setting goals is the first step in turning the invisible into the visible.” I love this quote from Tony Robbins. It inspires me to take action and my purpose for…
Why OKRs Are a Great Tool for Setting Goals
I love learning about organizational leadership and management strategies, especially when they focus on goal setting. So when I listened to a podcast interview between Tim Ferriss and John Doerr,…
Why is Goal Setting So Hard?
Today we welcome Dr. Rosie Kuhn to the Fesyk Marketing blog! As a transformational life and business coach (and author!), she has great advice about setting goals, and why goal…
3 Books That Will Inspire You to Set Big Goals
We’ve talked a lot about BHAGs in the past few weeks! Maybe you feel inspired to do some reading on goal setting, and the research behind it. If you’re the…
Why Do You and Your Business Need a Big Hairy Audacious Goal (BHAG)?
When you start your business, it is typical to feel a little overwhelmed and in the dark. Personally, when I started Fesyk Marketing my BHAGs weren’t about profits and scale.…
What do You Want? Discovering Your Big Hairy Audacious Goal
A big part of the work we do at Fesyk Marketing starts with helping our clients set and achieve big goals for themselves and their businesses. When we start with…
Create a DIY Marketing Plan
You want to get your message out there and grow your business, but does it have to be so complex?
We can help! We’ve got a free framework for a DIY marketing plan just for you. It’s an actionable framework and to-do list that assumes there’s room for all of us to increase success in our businesses and help each other out along the way.
Case study: How we create and execute an integrated marketing plan
You might be wondering what a marketing plan from Fesyk Marketing looks like. More importantly, you’re probably wondering what a Fesyk Marketing plan put into action looks like. After all, what good is a plan that looks great on paper, but never sees the light of day? It’s the action piece that’s super crucial!
Everything you need to know about how to use Instagram Reels
Hi! I’m Kelsie, Fesyk Marketing’s Social Media Specialist, and I’m excited to share all about my new favourite tool to boost your Instagram reach, showcase your product or personality, and…
How to use Facebook business pages for successful marketing
I was recently asked to write a guest blog for VetSuccess on the benefits of Facebook business pages. These veterinary data experts were curious about how Facebook can be leveraged…
The benefits of choosing a target audience for your marketing
Choosing a target audience When you’re a new business owner you’re busy being pulled in a hundred different directions, just trying to find success where you can. Wouldn’t it be…
How to turn on instant replies on Facebook messenger
Don’t you get frustrated when you message a company and don’t hear back for days on end? We do, too! Chances are, if you’re not replying to your customers within…
5 Simple ways to promote your content
Content marketing is intimidating, isn’t it? We’ve talked about how much we love content creation as a tool to build relationships (if you missed that blog, click here to read)…
How to use content marketing to build relationships with your customers
How to leverage content marketing in your business It’s no secret that building strong relationships is at the heart of everything we do. Sure, we’re marketers who love to increase…
My podcast creation journey: What I wish I knew before I started
If you’ve clicked on our blog before, you know how much we love content marketing. Creating good content is one of the best ways to connect with your audience, but…
Business Blogging 101: What you need to know before starting a blog for your business
Starting a blog for your business So you’re thinking about starting a blog for your business. Snappy headlines catch your eye, and when you see new on the blog in…
How to choose the right type(s) of content for your business
Choosing the right type(s) of content for your business Tell me that you don’t sit up in your chair when you come across an excellent piece of content as you…
Our vision for Fesyk Marketing: Why you need a vision for your business
We talk a lot about the marketing tools we use to help our clients promote their services and products. Social media, blogging, email marketing, and big picture planning and messaging. …
How to build your community with direct email marketing
Whether you’re interested in establishing new partnerships, gaining sponsors, or finding influencers to collaborate with, you want to reach out in a way that cuts through the noise. We’ve had…
How to connect with your audience on YouTube Live
When we said we were committed to finding the best relationship-building platforms to connect with your audience, we weren’t kidding! (If you missed our blog on Instagram Live, you can…
How to curate your social media feed
Hi! I’m Harma, and today I’m going to talk about curating your social media feed. Ever been puzzled by the excitement over a hot new social media platform? I remember…
How to network on LinkedIn as your company
We all know that building connections online is so important when growing a business – and LinkedIn is one of the best places to do this! This video shows you…
How Instagram Live’s newest features can strengthen your marketing
We’re back with another social media experiment! Last week our team tested out Clubhouse to try out this latest tool for relationship building. This week we hopped on a live…
Why Clubhouse is the perfect relationship marketing tool (and how to use it!)
Hey fellow internet scroller! The further along we get in this pandemic, the more I find myself relying on online platforms – I mean, we’ve all got to be experts…
The Hedgehog Concept: Your secret to a strong team and successful business
In a recent Monday morning meeting I proposed an important question to my team: What is your hedgehog? As Fesyk Marketing continues to grow I find myself revisiting inspiring business…
How Niching Down Will Help You Grow Your Business
Clients often come to us with a similar goal: To grow their business. This is a great place to start. What business owner wouldn’t want a bigger customer base, right?…
One Simple Tool to Amplify Your Social Media Reach and Engagement
Oh, social media! You’re not a digital marketer unless growing your reach and engagement made you want to pull your hair out once or twice – am I right? There…
How to Write Good Blog Content In 8 Minutes
Hey fellow blog writer! Are you experiencing writer’s block? We understand you. Do you feel mentally drained but yet that cursor keeps blinking and the page is still blank? Been…
What Do Others See On Your Facebook Profile? How to View Your Public Facebook Profile
Have you ever wondered what others are seeing when they search for you online? Chances are your Facebook profile will be one of the first places they look, so it’s…
How to Decide What Social Media Platform(s) You Should Be Using For Your Business (And What To Do Once You’ve Found Them)
As a business owner, it can be pretty overwhelming to figure out how to best use social media. I mean, between Facebook, LinkedIn, Twitter, Instagram, Pinterest, and now TikTok, there’s…
How to Create a Good Marketing Plan
A dream is just a dream until you write it down. Then it becomes a plan. It may sound corny, but it’s true! When it comes to marketing, a good…
How to Use Facebook From Your Business Account: 3 Steps to Engage With Facebook Posts
We all love to scroll Facebook, but did you know that you can engage with posts from your business account? Engaging with Facebook posts as your business is a great…
Why We Love Relationship Marketing
If you’ve seen my resume or checked out my LinkedIn profile you may notice that I have worked in a lot of different areas. But what may not be obvious…
3 Reasons Why Your Business Page Should Engage With Social Media Content
Hey small business owner! Yeah – you over there – the one scrolling endlessly through Facebook and Instagram while you’re waiting for your next Zoom meeting to start. I have…
What is Relationship Marketing? (And Why is it Better Than Other Types of Marketing?)
Relationship Marketing is the Best Marketing! Relationship marketing. It sounds a little redundant, doesn’t it? After all, isn’t all marketing considered “relationship” marketing? Well … not exactly! Under the umbrella…